About Novinway

We built the company families kept telling us they needed.

Novinway is a veteran- and clinician-founded company built for families raising neurodivergent children — and for the parts of family life that existing systems too often leave them to solve alone.

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The Novinway team after an in-person Care Specialist training session

Why Novinway exists

Two gaps kept landing on the same parent.

Across nearly a decade working with neurodivergent children, Syd Pickard kept seeing families solve two different problems on their own: finding dependable childcare, and managing everything around it.

Parents were not just parenting. They were scheduling providers, chasing records, preparing for school meetings, tracking waitlists and benefits, following up on forms, and trying to remember what was supposed to happen next. Many described themselves as the case manager for their child’s entire life.

Meanwhile, ordinary childcare was often its own unsolved problem. Families could find clinicians, therapists and school teams — but still could not find someone they trusted to cover an afternoon, a workday gap, or a night out.

Syd and Jeff were already partners in life when they became partners in building Novinway. Syd brought years of direct work with neurodivergent children and families. Jeff brought two decades of military and federal leadership, experience building systems that have to work reliably, and a personal understanding of growing up on an IEP.

Together, they built one company around both gaps.

Novinway team at Georgetown University's Entrepreneurship in Health Challenge

Recognition

First place, and the Mark Silverman Award.

In 2026, Novinway won first place and the Mark Silverman Award at Georgetown University’s Entrepreneurship in Health Challenge.

Georgetown Entrepreneurship2026

What we believe

Reliability creates trust. Trust creates relief.

A few hours of childcare only become a real break when the parent does not have to supervise the support from somewhere else.

A Navigator only reduces the mental load when the parent does not have to chase the Navigator too.

That is why Novinway is built around dependable people, clear ownership, follow-through, and a company that stays behind the work.

Team

The people behind Novinway.

Co-Founder and Chief Clinical Officer

Syd Pickard

Syd is a Board-Certified Behavior Analyst with extensive experience in early autism intervention, caregiver training, and complex pediatric needs. She worked at Kennedy Krieger Institute, including its Pediatric Feeding Disorders Program, and spent nearly a decade directing behavioral programs and working directly with neurodivergent children from toddlers through teenagers in clinics, homes, and community settings.

At Novinway, Syd sets the standard for Care Services: what Care Specialists learn, how they prepare for each child, and how they are supported once care begins. Her goal is simple: the person arriving at a family’s door should already understand what matters.

BCBA
Kennedy Krieger Institute
Early Autism Intervention

Jeff Moeller

Jeff is a Marine Corps veteran and Bronze Star recipient who later served in the intelligence community, with more than two decades of military and federal leadership experience. He grew up on an IEP for ADHD, giving him a personal understanding of what it means for families to navigate systems that do not always make things easy.

At Novinway, Jeff leads the systems and operations behind the work: reliable staffing, clear ownership, security, and follow-through. Families trust Novinway with their children, schedules, records, and deadlines; his job is to make sure the company earns that trust.

Marine Corps veteran
Bronze Star recipient
Georgetown University

Family Support Coordinator

Rebecca Blofstein

Rebecca is a military spouse and parent of a neurodivergent child who has navigated diagnoses, waitlists, providers, school transitions and four cross-country moves. She knows what it means to rebuild a family’s support from the ground up.

She spent seven years at the Administration for Community Living, coordinating programs for people navigating complex government systems. She brings both the institutional knowledge and the lived understanding of what families carry.

“The mental load and demands on time of families with neurodivergent children can be so heavy. I want to lift up these families to give them time to just live.”

What we’re for

Mission and vision.

Our mission

Give families raising neurodivergent children reliable childcare — and real help navigating everything else they are expected to manage.

Families should have the freedom to work, rest, make plans, and spend time together without every practical gap becoming another job for the parent.

Our vision

No family raising a neurodivergent child has to choose between their career, their wellbeing, and getting their child what they need.

We’re building the service these families should have had all along — one that gives them back the freedom to plan ahead instead of just getting through the day.

Our values

What we hold onto when the work gets hard.

Values matter most when they cost something.

Integrity

Do what is right.

Tell the truth. Own mistakes. Choose the right answer even when it costs time, money, convenience, or the easy win.

Discipline

Hold the standard.

Do the ordinary things well, every time. Prepare. Follow through. Refuse the shortcut that trades quality for speed.

Commitment

Stay in it.

We do not disappear when the work gets difficult. We back families, back one another, and finish what we said we would do.

Trust

Be worthy of it.

Families place extraordinary trust in us — with their children, their time, their privacy, and their plans. We earn that trust in every decision and every visit.

Respect

Honor the whole person.

A child is never a diagnosis, a behavior, or a task. We honor their communication, boundaries, dignity, agency, and the family that knows them best.

Empathy

Leave people carrying less.

Listen without judgment. Notice the weight someone is already carrying. Make the work, the system, and the day a little lighter.

Get started

See whether we’re a good fit for each other.

We’ll listen, say which service fits the job, and give you a straight next step — including if that step is somewhere other than here.

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